![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVwP5FH_Bcz8Xno2lqyc0X4ZuBXYJNsotzx8mji7QOewDjHQM2Unk6BkFhyphenhyphenc-3dQmkrqNob4XFuAwxmBDHZru30326FAAekSAa54KGjaqF6CG_ZTeJtblOc_BRkY_nsiByoE14ib2CCQc/s400/ebayoctober+023.jpg)
There's a very good reason why John
Lofgren's name is appearing
everywhere in the
bloggersphere of late and that is because his brand is fast becoming the label of choice for a discerning
clientele the world over.
John's product draws it's inspiration from a style and a quality of another time, a time when substance and tradition were considered important and pride was taken in craftsmanship and excellence. John brings a carefully curated eye while focusing on iconic details underpinned by the highest level of manufacture.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG0xGR0XOhXZSlZeD7urCKOWg97MyHf2H-Vz8G_3Yb5VhMN_m01_dgR9HIaeQ_xHDBh_xWJg98I8rC6sm-4gf5MSW0_gNDi3eOYnCZ5qZBmoLFOtVbVlHDR-8Fi0NrUGHgNdtsDNfRQNA/s400/ebayoctober+024.jpg)
Recently a friend of the Papa's pulled into John's Speedway store in Sendai and bought me a shirt as a gift. The garment in question? A magnificent collaboration project between John Lofgren and UK based label, Heritage Research. This combined vision produced a remarkable interpretation of an early century work shirt made in a printed cotton design of spades and aimed squarely at the burgeoning market towards speciality heritage garments.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXuBOC4oPK5RBnrTKy6ZuQNIeVJbP53nBDci0ycRLWGZzP40IL1j3Cm2Tx5wsO8XBoVz-Y3DPumrdtTwI8qU9ZHkMqYqgNEttezLqvxGV86m8OI0QQHzCajy-wDz2VEhkZyGOO22CA79s/s400/ebayoctober+025.jpg)
All the essential features are there, combination pocket watch and ticket pocket configuration, fob button hole, tab collar,
chain stitch french seams and side
gusset construction.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBPNxr0seE-VUdHQMwVCVzJ6bE6V1Q8S88Ag1MZKRdnil33qqMhH4y4i0bjRppOHsbYSEaIFW8dH61fH7PUgqY9eiSxj6fqjLa-6VqFrCGdLMG-06bNv5-b-Y-J7FpucVrKgGFD-maSCs/s400/ebayoctober+026.jpg)
This shirt is
truly the perfect style for the contemporary
track walker or the urban yard boss and John
Lofgren delivers yet again with his amazing take on rugged individualism.