Monday, February 18, 2013
The Papa and the Salty Merchant.
For the first time in decades there's an excitement back at the beach. All along the coast small entrepreneurs are doing interesting things. building businesses or supplying select customers with goods that the major surf industry in its complacent ignorance could never have imagined. Walk into any large surf retailer and the concept is so obviously stagnant, dead and dated. Venture into the world of the Internet, blog pages or the revitalised back streets of the beach where rent is affordable and you'll find an air of excitement, a buzz, a thrill, a renewed cultural explosion of the beach lifestyle in all its alternative magic, a million miles removed from glossy posters and pro events.
One of the hundreds of young individuals thumbing their noses at the surfing Kremlin is Byron shire local Brent Wayling. Brent is owner of Salty's Short Supply. He's just a regular guy with an idea about beach togs. Salty's shorts encapsulate Summer, pure and simple. They're lightweight, bright and fun. There's no tech here in cut or fabric, but there's life! There's the breath of the ocean and a warm glow on your skin, there's cool drinks in hot climes and a knowing wink from fellow beach-goers that also know where its at.
Salty's are available online at http://www.saltysbyronbay.com/ or at any of the weekend markets along New South Wales north coast, Byron Bay/ Lennox Head or in Queensland at Burleigh Heads or Like Salty's on facebook